Industry Playbook
Help visitors find your wine again
Visitors remember the tasting but forget the label once they are home. Buyers tap to collect a receipt with clear wine details and can choose to follow your cellar door, so you can share a release or an event with a link to your existing online shop or wine club.
- 90-day free trial for founding merchants
- No credit card required
- No lock-in contract
1 · What changes at the bench
Take payment through Square as you do now. The visitor taps the ReceiptWave stand to collect a receipt listing the wines, GST and your ABN — useful for trade and case buyers. They can choose to follow you, and visitors who do not buy can still take your digital business card. Ordering and shipping stay with your existing channel; any alcohol promotion needs checking against local rules.
Connect ReceiptWave to Square to add tap-to-collect receipts and customer follow-up.
Setup takes under five minutes: connect your Square account, and connected sales flow through to ReceiptWave. Nothing changes at the till — staff take payment exactly as they do now.
2 · What to switch on, in this order
| Feature | Why it matters here | Do this |
|---|---|---|
| Digital receipt | One tap after payment. A clear record of which wines they tasted and bought. | Put the stand on the bench. |
| Digital business card | Visitors who do not buy today can still take your details for a later order. | Keep it on the bench. |
| Following and releases | Visitors who choose to follow you can be sent release news, with a link to your existing shop. | Send one release at a time. |
3 · First action, and how to measure it
- Send one release message with a reorder link. Count completed orders you can attribute, not opens.
- Check alcohol promotion rules first. A blanket case discount may not suit your licence or your brand.
What the subscription needs to earn
Illustration: if an order contributes $35 after costs, one additional order a month would cover $15.
Assumption: $70 average transaction at 50% contribution — an order, not a single bottle.
$15 / month + GST after the 90-day free trial. No lock-in contract.
Illustrations use stated assumptions and are not a forecast; actual results depend on your business. Industry figures as cited. Pricing $15/month + GST at publication.